Qingdao ChangSheng Group Co., Ltd, which was founded in 1917. It is a centenary state comprehensive grain and oil processing enterprise, a draft unit of superfine fragrant peanut oil standard of P.R.C, and the only enterprise that got the state silver metal in Chinese grain and oil industry.
”ChangSheng” Peanut Oil that we produced is a well-known brand peanut oil in China . For a long time, there has been a doggerel spreading in market that “ChangSheng oil, the reassuring oil for government, the family oil for common people”. “ChangSheng” peanut oil, which has been successively given the titles such as “Quality Inspection-free Product” by the State Bureau of Quality and Technical Supervision, “The Assuring Oil” by China Association of Grain Industry, “Green Food” by the State Agricultural Dept., “Shandong Famous Brand”, “Qingdao Famous Brand”, and “Qingdao Reassuring and Content product” in six continuous years. We have passed the international quality system certificate of ISO9001: 2000. And we have been successively given the titles such as “The Excellent Enterprise of China Food Industry”, “Product Quality Award” by Shandong People's Government, “Quality Management Award” by Shandong Association of Quality, “the Top 10 Model Enterprise of Shandong Food Quality Management”, and “One of the Top 10 Brands in Shandong Grain & Oil Industry (edible oil). “ChangSheng” Brand has been successively recognized as “Qingdao Famous Brand” and “Shandong Famous Brand”.
The enterprise has a long history. In 2000, it was structurally reformed to Qingdao Changsheng Group Co., Ltd. For many years, it has been maintaining its leading position of peanut oil.
Qingdao ChangSheng Group Co., Ltd, which has been insisting on the scientific concept of development, taking the way of “Brand, Innovation, and Scale”, insuring the peanut oil quality by the international oil-making equipments, and techniques to make sure that the products are always keeping the internal and international level, and actively implementing the improvement of techniques and innovation of technologies. Aiming at the characteristics of peanut oil processing, we have firstly developed the production technique of superfine fragrant peanut oil in China. ”ChangSheng” superfine fragrant peanut oil is pure in color and luster with permanent fragrance, complete nutrition but no foam. In the process of adopting the advanced production equipments and techniques, we have been implementing the peanut oil quality standard strictly, and forming the PDCA screw type standard system of “implementing standard, following standard, improving standard, and improving the product quality” to make sure the enterprise scale, benefit, product quality and innovation capability are in internal and international leading position. We have equipped the most advanced filling equipments in China, and built the totally enclosed constant temperature filling workshops. The production capability and precision were improved highly. It guaranteed the high quality and precision of “ChangSheng” peanut oil, and made it follow the strict standard of food sanitation and the standard of quality. The Brand Popularity of “ChangSheng” and its internal occupancy has come out in top in China edible oil industry. As one of the top 10 grain and oil enterprise in Shandong , we have been supplying market abundant good and cheap products, and greatly guaranteeing the demands of people, and the stability of market. The company was recognized as the appointed purchase unit by Qingdao “Sunshine Project”. In 2003, to fight against the market fluctuation caused by SARS and other factors, and make sure the grain and oil supply in the special period, Qingdao government made us the predetermined implementation unit of grain and oil supply.
”ChangSheng” Serial peanut oils are complete in variety and spec, which can meet the different demands of consumers in maximum.
We been following the principle of “Quality is the life of an enterprise, reassurance is the fundamental principle”, and the quality awareness of “Nothing is allowed to be poor, even a little”, and proceeding the strict inspection to material choosing, processing, and production. A mature, effective quality management system was formed to make sure all products are qualified when leaving factory. In 2002, “ChangSheng” peanut oil was recognized as “Green Food” by the State Agricultural Dept. And the industrialization business chain was formed to make sure the product quality. We were recognized as the leading enterprise of “the Reassured Edible Oil Project” by Qingdao Municipal Government, and “ChangSheng” serial peanut oil became the appointed brand of “the Reassured Edible Oil Project”.
With stabilizing the prominent Qingdao market, we have been exploring the market all the country, and building the sales network covering the whole country.
”ChangSheng” peanut oil has been recognized as the ideal product by the internal and international consumers, and “ChangSheng” Brand has become the representative of “Reassurance and Content” for the wide businessmen and consumers. Along with exploring the internal market, we have been exploring the international market actively. We were appraised as “Qingdao New Enterprise for Earning Foreign Exchange Through Exports”. In recent three years, we will march into England successfully the same time strengthening our positions in Southeast Asia , Japan , and Korea .
